Designing for the Largest Finance Community Online

My business is Wall Street Oasis. I've been running it's an online community focused on careers in finance and been running it for about twenty years now. When I reached out to Busona the first time, it was really more of a function of wanting to improve the user experience, wanting to bring the design into a more modern infrastructure and make sure that, you know, the user experience was amazing.

We actually didn't just have just a typical form, but we could delight the users. And so that's really the initial impetus of why I reached out to Busona. My overall experience working with Busona, Ihsan, Ahtisham, the team has been incredible. Incredibly communicative. They're always really quick to integrate feedback that we give them. So it's not you know, we would have a cadence of once a week meeting, but it's not like it would take a full week to get the turns done.

So every day, we'd be getting messages in Slack and be able to iterate really fast so that with all the little minor changes we'd be making, it wouldn't be something that drag out or something we could execute on quickly and then move on to the next project. So I was very happy with the communication with them. I think just the expertise and the knowledge of everyone from the CEO down through all the people that work with him is really just exceptional in terms of understanding kind of the best practices in UI and UX and design.

And also just the way they interfaced with my developers. It wasn't as if they just did the design without any thought on the back end on how that would be integrated. They were very thoughtful about that, and they would be very good in terms of leaving notes, in terms of the developers knowing exactly what steps they needed to take, what different phases there were within a certain page or a certain set of pages or modals that needed to be integrated such that the developers were able to kind of execute on the vision that they had come up with.

Sure, I think our engagements in the community has been excellent since we kind of integrated some of the more fun animations there. But more importantly, I think it's shown the community that we've invested heavily in making sure that they have an amazing place to come and share their stories, share their insights. The engagement, the average time on-site has improved. And more importantly, we continue to kind of take our learning management system to the next level.

We continue to invest heavily in our backend system for WSO Academy, which is our flagship program. So we went from having no dashboard at all with the students to having a fully functional dashboard with administrative pages to obviously the student dashboard to a mentor profile that they can access and see different statistics. It's just been an incredible product development within only one to two years. So basically going from starting from scratch.

So it's been great. I would wholeheartedly recommend Busona to other product leaders, other CEOs, and other startups that are looking for incredibly talented design team, for sure. I would say excellence.