EDIT

Designed an E-Commerce store for EDIT, a premier destination for luxury watches and accessories in the UAE. With the objective to create a modern and unique website that aligns perfectly with EDIT’s luxurious brand identity.

a close up of a green screen shot of a website

SERVICES PROVIDED

UX RESEARCH

WEBSITE DESIGN

THE CLIENT

About EDIT

EDIT is a reputable retail store in the UAE specializing in luxury watches and accessories. With physical stores in five locations across the UAE, they offer a handpicked selection of high-end brands. EDIT caters to an elite clientele seeking the finest in fashion and lifestyle products.

a close up of a bunch of different items on a table

It started when...

Our partner agency reached out to us for a collaboration with EDIT for UI/UX design services. We engaged in detailed discovery sessions, gathering all necessary information to understand their brand and business goals.

What did they need help with?

Designing a modern and unique E-Commerce store, that represents the luxurious feel of EDIT
Which must have enhanced UX for navigation and buyer journey
Customized gift option for customers

What were their primary goals?

To create a unique and modern website aligned with their brand identity
Best user experience for better navigation and purchasing
Easy checkout

What was their secondary goal?

To introduce a customized gifts option for their customers
Showcase their physical store locations more effectively

Who do you think is your target audience?

Elite individuals seeking luxurious watches and accessories.

a close up of a cell phone with a watch on it

What did we do?

We began with detailed meetings and discovery sessions to gather information. Our process included:

Competitive research.
User research and analysis
Sitemap and Wireframes to explore and refine UX
UI Design
Style guide
Responsive UI Design
Dev Support

DESIGN EXPLORATION

We kept exploring until we got it right

We carefully designed the EDIT eCommerce store to reflect their luxurious brand. This phase involved rigorous A/B testing and design exploration, ensuring the final design was both modern and unique.

By integrating a customized gift option and optimizing the checkout process, we enhanced the overall user experience.

CONCEPT 01

CONCEPT 02

CONCEPT 03

ON BRAND COMPONENTS & RESPONSIVE DESIGN

We developed unique components and luxurious illustrations to ensure that EDIT E-Commerce store reflects their high-end identity.

Fully responsive designs guarantee seamless adaptability across all devices, enhancing user interaction with a visually stunning and functional website. Each element is meticulously aligned with EDIT’s brand identity, delivering an exceptional user experience that mirrors the sophistication and quality of their products.

a close up of a green and white square with the word edit

a close up of a business card with a black background

two phones with a black background and a black screen with a green ad

a close up of a watch on a green background with a price tag

a close up of a laptop with a wrist on it

SHOPPING EXPERIENCE

Effortless Shopping

We designed intuitive checkout screens and detailed product pages to enhance the shopping journey. The product detail pages offer rich information and visuals, allowing users to make informed decisions.

The checkout process is streamlined, reducing friction and ensuring a smooth transaction experience. These elements collectively create a seamless, enjoyable, and efficient shopping experience for EDIT's customers.