EDIT
Designed an E-Commerce store for EDIT, a premier destination for luxury watches and accessories in the UAE. With the objective to create a modern and unique website that aligns perfectly with EDIT’s luxurious brand identity.
About EDIT
EDIT is a reputable retail store in the UAE specializing in luxury watches and accessories. With physical stores in five locations across the UAE, they offer a handpicked selection of high-end brands. EDIT caters to an elite clientele seeking the finest in fashion and lifestyle products.
![a close up of a bunch of different items on a table](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/66911eb686fdea23dca5325b_UNUMPAY%207.webp)
It started when...
Our partner agency reached out to us for a collaboration with EDIT for UI/UX design services. We engaged in detailed discovery sessions, gathering all necessary information to understand their brand and business goals.
- Designing a modern and unique E-Commerce store, that represents the luxurious feel of EDIT
- Which must have enhanced UX for navigation and buyer journey
- Customized gift option for customers
- To create a unique and modern website aligned with their brand identity
- Best user experience for better navigation and purchasing
- Easy checkout
- To introduce a customized gifts option for their customers
- Showcase their physical store locations more effectively
- Elite individuals seeking luxurious watches and accessories.
![a close up of a green and white striped wall with a white edlt logo](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/6685276e380663bd1c051df6_M-Image.webp)
![a close up of a cell phone with a watch on it](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/669120086d2e27c8439fdcd7_L-Image.webp)
What did we do?
We began with detailed meetings and discovery sessions to gather information. Our process included:
- Competitive research.
- User research and analysis
- Sitemap and Wireframes to explore and refine UX
- UI Design
- Style guide
- Responsive UI Design
- Dev Support
We kept exploring until we got it right
We carefully designed the EDIT eCommerce store to reflect their luxurious brand. This phase involved rigorous A/B testing and design exploration, ensuring the final design was both modern and unique.
By integrating a customized gift option and optimizing the checkout process, we enhanced the overall user experience.
![A Man Wearing Black Watch](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/66852ead9c12b76d0633de58_M-Image.webp)
![Desktop Screen with two people](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/66852ead2a5375354f8332be_L-Image.webp)
We developed unique components and luxurious illustrations to ensure that EDIT E-Commerce store reflects their high-end identity.
Fully responsive designs guarantee seamless adaptability across all devices, enhancing user interaction with a visually stunning and functional website. Each element is meticulously aligned with EDIT’s brand identity, delivering an exceptional user experience that mirrors the sophistication and quality of their products.
![a close up of a green and white square with the word edit](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/66852ef43db5b491d57c8dde_M-Image.webp)
![a close up of a business card with a black background](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/66852f114f79d1d9e4fb279a_L-Image.webp)
![two phones with a black background and a black screen with a green ad](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/6694ca9e005722eda3755acd_L-Image.webp)
![a close up of a watch on a green background with a price tag](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/66852f43379b5ec25e5ae826_M-Image.webp)
![a close up of a cell phone with a watch on it](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/6694caf5cf165d4468ecdbfc_M-Image.webp)
![a close up of a laptop with a wrist on it](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/6694cb5df60f76c2cc160eb1_L-Image.webp)
Effortless Shopping
We designed intuitive checkout screens and detailed product pages to enhance the shopping journey. The product detail pages offer rich information and visuals, allowing users to make informed decisions.
The checkout process is streamlined, reducing friction and ensuring a smooth transaction experience. These elements collectively create a seamless, enjoyable, and efficient shopping experience for EDIT's customers.
![a close up of a cell phone with a watch on it](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/6694cc1305183d73234ecfb2_M-Image.webp)
![a close up of a tablet with a jewelry store on it](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/6694cc3f2ed4cdd356e2a6a6_L-Image.webp)
![a close up of a laptop screen displaying a product listing](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/6694cc6ea9955d9d2bd0a4fd_XL-Image.webp)
I highly recommend this company and will be utilizing them again in the immediate future.
![a close up of a man in a white shirt and a yellow background](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/66863969ed6f2efaf89ab6d1_Frame%201261154879.webp)
Tell us about your project and get started within 48 hours
![a close up of a man in a blue shirt smiling](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/665060d560aaed448152cc11_Ellipse%203%20(1).png)
![a close up of a woman with long hair wearing a white shirt](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/665060eb8a0a1cbf20a279c9_Ellipse%202981%20(1).png)
![a close up of a man with glasses and a beard](https://cdn.prod.website-files.com/658a75e1f3efd1f4a4f5edea/665060fc9c7d9be7e2bdc465_Ellipse%202982.png)